ARIYATHUR
THIRUVALLUR · POONDI
How This Centre Works
M.Vimalraj
Centre Facilitator,Ariyathur
M. Vimalraj, aged 33, is a B.Sc. (Visual Communication) graduate from Thiruvallur District, Tamil Nadu. Before joining the Smartpur Project, he was unemployed and struggled to support his family financially. With no stable source of income, meeting daily household expenses became a constant challenge. Despite his education, he found it difficult to secure a suitable job near his hometown. His life changed when REACHA NGO, with the support of NOKIA, offered him the opportunity to work as a Community Facilitator at the Smartpur Centre. This opportunity provided him with stable employment and financial security. He now delivers digital and citizen services, creates awareness about government welfare schemes, and promotes digital and financial literacy in his community. Through his dedication, he has earned the trust and respect of local people. The Smartpur Project has transformed his life by improving his confidence, skills, and economic condition. Today, Vimalraj proudly supports his family while contributing to the social and digital development of his village.
Our Initiatives Transforming Lives
Community Context
Who we serve
The Smartpur Centre is committed to supporting rural and economically weaker communities by serving women, youth, farmers, students, self-help group (SHG) members, senior citizens, and other vulnerable groups. It helps people access government welfare programs, digital services, financial facilities, skill training, and livelihood opportunities. By working in collaboration with local communities and village-level stakeholders, the centre identifies community needs and delivers appropriate support. Its primary objective is to promote inclusive and sustainable rural development while enhancing digital awareness, improving access to essential services, and creating better opportunities that contribute to an improved quality of life for all community members.
Challenges addressed
The Smartpur Centre has played a significant role in overcoming major issues faced by rural communities, including inadequate access to digital facilities, low awareness of government welfare programs, limited financial services, and insufficient employment and livelihood opportunities. Through digital awareness campaigns, digital literacy programs, skill enhancement activities, and financial inclusion initiatives, the centre has enabled rural residents to benefit from essential services. It has assisted women, youth, and farmers in accessing government benefits, digital banking facilities, and self-employment opportunities. By encouraging active community involvement and collaborating with local institutions and stakeholders, the Smartpur Centre has helped strengthen the social and economic development of rural communities.
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